To cure (becoming thalassemia free,so no more transfusions) with Bone Marrow Transplantation (BMT)  as many beta thalassemia major children as possible,who can’t afford the cost of the cure,through the cross-subsidization business model.

It is a Social Business (as defined by the 7 principles of the Nobel Prize Yunus),a non-loss,non-dividend company designed to address a social problem,and not to look for profit maximization. The investors cannot take any dividend;it is financially self-sustainable,without relying on donors’ money.


Dr. Pietro Sodani, Co-founder &  Scientific Coordinator

Eugenio La Mesa, Co-founder &  Chairman
Social Business entrepreneur;20 years of experience in Internet Marketing,business development and sales. Co-author of the book “Selling and buying on the Internet”,published by Sperling &Kupfer. in 1997 Winner of the Microsoft Italy prize for the most innovative Internet solution.
Speaker at Grameen events.

They are both cited in the book “Building Social Business” of the Nobel Prize Yunus,whose chapter 4 is entirely dedicated to the Grameen-Cure2Children Social Business for Thalassemia,in which they have been deeply involved since the beginning;and in the book “Social Business:Theory,Practice,and Critical Perspectives”of the California Institute for Social Business at California State University Channel Islands in collaboration with Prof. Yunus.

Eugenio La Mesa’s talk at TEDXBologna 2012 on the social business Cure Thalassemia.

Scientific Advisors

Prof. Guido Lucarelli
He is the worldwide authority in BMT for Thalassemia,and he is Cure Thalassemia scientific advisor.
Hematologist,from 2003 to 2015 director of the Transplant Program of IME’s transplant unit at the Tor Vergata General Hospital,has a long history of clinical-scientific experience in the field of BMT,starting with the FHCRSC in Seattle. He has performed more than 1,500 BMT for malignant blood disorders and thalassemia. He has published more than 292 scientific papers on BMT and Thalassemia
He is author of the chapter on BMT for thalassemia in In the book “Bone marrow transplantation” of the Nobel Prize Donnall Thomas.

Dr. Sharat Damodar
Haematologist,he completed his DM in clinical hamatology at CMC Vellore and then set up the BMT unit at Narayana Health. Currently he is head of the BMT unit which has completed more than 300 transplants till date,which is the largest number in the state of Karnataka.

Dr. Sunil Bhat
Dr Sunil Bhat after doing MD in Pediatrics got trained in Pediatric Hematology,Oncology and BMT from Ganga Ram Hospital Delhi and then further trained in Pediatric Blood and Marrow Transplantation in Sydney Australia. He has throughout been a Gold Medalist in his medical school and university. He is recipient of Nanak Chand Gold medal from His Excellancy President of India.
He is looking after Pediatric Hematology,Oncology and Bone Marrow Transplatation division at Mazumdar Shaw Cancer Center at Narayana Health. Has been involved in more than 350 Bone marrow transplants till now,with vast experience in Matched Sibling,Unrelated,Cord Blood and Haplo-identical transplants in children.

Advisory committee of the joint venture Cure Thalassemia-Narayana Health/Mazumdar Shaw Cancer Centre

Dr. Devi Shetty,Chairman
He was the surgeon of Mother Teresa. Founder and CEO of Narayana Health,he is called “the Henry Ford of Indian hearth care”;he has revolutionized the way quality health care is provided to masses with lowest affordable cost.  He was awarded Social Entrepreneurship Award by World Economic Forum in 2005,and Ernst &Young –Entrepreneur of the year in 2003;Wall Street Journal showcased it on of its cover story;Discovery Channel made a documentary. His story is written by Forbes,Reader Digest,and New Scientist and appears in two of the books from the Harvard Business School and from Prof. C.K Prahlad.
Harvard Business Social conducted a case study on him that is now the most studied case in all business schools and most quoted case studies in health care industry.

Eugenio La Mesa,Vice Chairman

Dr. Ashutosh Raghuvanshi,Vice Chairman
Managing Director,VC &Group CEO of Narayana Health.

Dr. Pietro Sodani,Member

Prof. Paul C. Salins,Member
He is the Medical Director and Vice-president of the Mazumdar Shaw Cancer Centre and Narayana Health Multispeciality Hospital. At 1,400 beds this is one of biggest cancer center projects in the world. He is an internationally acclaimed authority in the specialty of Cranio-Maxillofacial Surgery having trained and worked across the globe. His surgical innovations and perspectives have been much acclaimed.

He is a Fellow by the American College of Oral Maxillofacial Surgeon’s. He has helped nurture several major medical institutions of repute in India and abroad and was instrumental in bringing the examinations of the Royal College of Physicians and Surgeons to India. He is the recipient of many international awards and citations.

Chandrakant Agrawal,Member
Entrepreneur,he is chairman of Sri Navdurga group,having manufacturing units in Textiles,Jewellery,Steel Ingots and TMT Bars. His grand-daughter suffers from Thalassemia.


Valerio Apolloni
Web marketing consultant with over 10 years of experience in the field of lead generation. He worked for many big italian companies;he is is business coach certified by Richard Bandler.

Andy Battaglia
He is administrator of the popular online forum,thalpal.com. Andy became involved with thalassemia at the behest of his best friend,who has since passed from complications related to hepatitis. Andy has had a single minded dedication to learning everything he possibly can about the medical and social implications of thalassemia,and has attended several international thalassemia conferences,where he has had the opportunity to learn from the best thalassemia doctors and researchers on earth. He is widely recognized in the world of thalassemia as a big brother to all thals.

Walter Cipolleschi
30 Years of Experience in Information and Communications Technology and Education
He has been a professor at the IT Department of the Università degli studi di Milano
10+ years as a teacher and education coordinator in training initiatives for Microsoft in Italy
manager in Italian technology groups of two multinational companies.
Founder and CEO of Nuovi S.O.C.I.,a professional network of IT Companies and Consultants in Technology,System Integration and Security. Starting from 1988,contributor in various publications (paper and Web). Member of UNINFO,part of UNI,the body that represents Italy to ISO,ISO/IEC JTC 1 e CEN for computing technologies.

Augusto Coppola
InnovAction Lab Chairman. He cofounded 2 international startups. Advisor and board member of startups. Consultant for Private Investors (Venture Capital,Business Angels,incubators). Co-chair at two further non-profit associations.

Claudia D’Apruzzo
Chartered accountant and tax advisor with expertise in accounting,tax planning,financial statement,financial audit and business plan preparation

Luca La Mesa,board member
Entrepreneur,CEO of Publisoftweb,a social media marketing company,with many multinational customers. He has worked in the marketing field at Procter &Gamble and Unilever.

Simona Nalin
She serves as Policy Advisor and Chief of Staff of an Italian MP,she advises on EU,ICT industry and data-protection matters,builds and maintains relationships in industry and public affairs,manages the entire cabinet staff and MP’s media and public relations.
Political advisor of the president of the association Italy-India.
She worked as Marketing Executive for Terravision London,she developed promotional campaigns and contracted commercial agreements with airports and low cost companies. She managed the public affairs department of the Consorzio di Garanzia dell’Olio Extra Vergine. She worked as Policy Advisor at the European Parliament.
She has a degree on Political Sciences and a master in Corporate Communication and Public Relations. She has a one year old smiling son called Leonardo.

Pietro Paganini
He enjoys playing with creativity and innovation by engaging in many entrepreneurial challenges and projects,both in the profit and no profit. He holds a doctoral degree and he serves as Adjunct Professor in Business Administration at John Cabot University. Board member of the European Privacy Association,the Italian Institute for Privacy,the Italian Center for Digital Healthcare and BAIA –Business Association Italy America. His comments are often carried by national and international media.

Alessandro Pastorelli
He has worked in the healthcare industry for the last 9 years,during which he has gained most of his experience as a Design Engineer in Front End Research &Development in the Medical Device field,working for Johnson &Johnson both in Italy and in the United States. He holds a master degree in Mechanical Engineering and a Master in Business Administration.

Alessandro Signorini
He has a Master of Philosophy in Marketing at the University of Strathclyde in Glasgow and Ph.D in Marketing at the University of Strathclyde. He is a Professor of Marketing and John Cabot University in Rome and at St. John’s University in Rome in the MBA program there,and also a corporate fundraising consultant for the Italian Committee of the World Food Programme.
He worked as a sales planning analyst in Ford Italy. He cooperated with the British National Health System for designing social marketing campaigns. He acted as a consultant to non-profit organizations wanting to develop their fundraising strategies and other companies interested in social marketing,including the Italian League against the Cancer and the UN Agency Biodiversity.

María Ballesteros-Sola
After earning a Juris Doctor from the Jesuit University (ICADE-Pontificia Comillas) in her native Spain in 1993,Maria worked for a Spanish bank and then she moved to London to work for Visa International.
She was awarded a Fulbright scholarship and earned her MBA with high academic honors at the Graduate School of Management at Boston University. Maria pursued a career in consulting,helping banks and other organizations to use technology to achieve their business objectives.
She moved to California in 2006 where she is a faculty member of the California Institute for Social Business at California State University Channel Islands,where she develops and builds Social Business curricula,does research,and works to see Social Business as a development engine also in the developed world. She is currently pursuing her doctoral degree at IE Business School in Madrid.
Recently,she contributed a chapter to the the book Social Business:Theory,Practice and Critical Perspective (Springer,2014).

Marco Sgroi
Entrepreneur,R&D Manager at So.Tel,President of the italian chapter of BAIA –Business Association Italy America. He has received a Ph.D. in Electrical Engineering and Computer Sciences from the University of California at Berkeley in 2002 and has worked for 14 years in Silicon Valley and Germany as researcher in the ICT sector.

Claudio Zamboni
Extensive background in Digital Marketing (web &mobile),with expertise spanning general management,business and product development,strategic marketing and sales.
Founder &Partner at 3rdPLACE,He has worked at Google,Virgilio –Telecom Italia,Telecom Italia Net and Gruppo Espresso –Repubblica.it.